Generate leads and get noticed with Direct Mail
Direct mail postcard advertising is a fast, affordable and effective way to get noticed in your local area and attract warm leads.
- Targeted: Direct mail advertising allows businesses to pinpoint prospects by area and/or demographics (age, income, family size, etc).
- Affordable: Direct mail costs way less than advertising on TV, in magazines or on the radio.
- Trackable: Direct mail’s success is measurable. You know exactly how many were sent and can track how many bring in new business.
- Fast: Direct mail allows businesses to quickly turn marketing ideas into reality. Design, proof, print and mail postcards within minutes.
Ways to use direct mail to market your business.
- Direct people to your website and/or social profiles online
- Announce a special event, promotion or coupon
- Find new customers surrounding your business
- Build brand awareness and forge memory of your business
- Stay in touch with existing, loyal customers
Direct mail marketing tips for success.
Great direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. Here are some tips to help make your marketing campaign a success.
- Have a goal and target audience in mind for each campaign (right audience + right message = success)
- Make an impact with a strong headline and bold imagery (get to the point, keep content and design simple)
- Be simple, clear and concise with direct mail messages (use only one idea per piece)
- Include a compelling promotional offer to promote responses (time-sensitive offers work best to promote immediate response)
- Include relevant contact information such as company name, phone number, web address and links to social profiles