Direct Marketing with QR Codes
Quick Response (QR) codes are 2-dimensional bar codes that can be used to display text to the user’s device, to open an external website, compose an email, or text message. Any smart phone can download an application which scans the code with the phone’s camera. Originally used for tracking of vehicle manufacturing, QR codes now include both commercial tracking applications and convenience-oriented applications aimed at mobile phone users.
QR Codes are often used in magazines ads, billboards, business cards or packaging. This instant link to the code’s origin and its message is an interactive marketing sensation. iColor Printing & Mailing can help you enhance your print materials with integration to your website, commercial or catalog by designing a QR code.
What QR Codes can do for you?
With the growing use of smart phones, QR codes are becoming more and more popular. So what can a QR code do for your marketing campaign? Here’s a list of some great QR code Marketing Ideas:
- Engage the User – when someone shoots your code, they are automatically investing more into your content. It also allows you to provide additional information despite space limitations.
- Ease of Use – no more memorizing website addresses, or more likely, not remembering web address. Users can instantly connect with the push of a button. QR codes can also easily be placed in a variety of print and online mediums including business cards, sell sheets, product packaging, websites and more.
- Drive Action – incorporating a call-to-action with your QR code helps captivate customers.
- Track Metrics – QR codes provide valuable feedback for market researchers about how people are using your product.
Contact us today to find out how you can use QR codes on your next marketing campaign, and to take advantage of this unique discount.